About us

Who We Serve

The drive to look after employees has never been greater and underpins a continually increasing demand for our services.

We are geared up to encapsulate future markets

Our aspiration is to be the champion of affordable and accessible insurance and benefits, keeping businesses and their employees happy, healthy and protected. Never has this been more important.

The ongoing cost-of-living pressures, increased sick leave and long NHS waiting lists are putting considerable pressure on UK businesses and their employees; we are focused on providing them with the offerings they need to mitigate these challenges.

Growing market need

Rising costs, higher labour standards, and shifting employee expectations are reshaping the workplace. Employers must find new ways to balance business challenges with the evolving needs of their workforce.

Increased national insurance and business rates

Rising costs put additional financial pressure on businesses, making it crucial to find cost-effective ways to support these employers.

Reduced ability to increase pay as manner of retention

Employers need alternative strategies to attract and retain talent beyond salary increases, such as enhanced benefits and wellbeing support.

Higher labour standards

Businesses must meet evolving employee expectations and regulatory requirements by offering meaningful workplace benefits and support.
Group of people in a factory setting

Our approach to opportunity

We offer a uniquely holistic market proposition, spanning insurance, employee benefits, and reward consultancy, allowing us to cater to every sector of UK business and offer relevant, timely and price-appropriate services that help companies address these key themes.

Identifying our opportunities

As the needs of both employers and employees evolve, we have a unique
opportunity to provide solutions that bridge the gap.

Face-to-Face Engagement

Personal Group is the only UK provider offering face-to-face insurance sales engagement – a proven model that builds trust and drives higher conversion rates.

Digital Expansion

Leveraging multi-channel distribution, we are evolving to reach more employees via digital-first insurance solutions and self-service enrolment.

SME Market Growth

With 70% of SMEs looking to invest in insurance, our partnership with Sage enables us to unlock this high-potential market at scale.

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