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Our markets

The drive to look after employees has never been greater and underpins a continually increasing demand for our services

Market drivers

We provide a broad range of employee engagement and wellbeing offerings to all sectors of the UK workforce. Our full service solutions, encompassing employee benefits and employee insurance products, enable organisations to stand out as an employer of choice, helping their employees thrive in work and in life.

Key themes 

Enhance Employee Value

Challenges for clients

  • Emergence of the talent-led marketplace – competitive pay is no longer enough
  • Increasing regulatory and legal scrutiny on firms that rely on gig economy workers, self-employed and zero hour contracts
  • Fair and competitive pay struggling to keep up with inflation
  • Increased competition drives constant need to evaluate and define a competitive employee value proposition to attract and retain talent

Our growth drivers

Our consultants design competitive and fair employer value proposition, aligning all aspects of reward and benefits to deliver ESG goals and attract and win talent.

Building resilient workforces

Challenges for clients

  • Role of the employer has widened, employee expectation rising
  • Employees expect help and support to combat the cost of living crisis
  • Demand for pay increases, 1 in 8 businesses affected by industrial action
  • Need to build resilient workforces through holistic wellbeing support – physical, financial and mental 

Our growth drivers

Our benefit platforms deliver seamless digitally enabled experiences that connect diverse workforces with the benefits, discounts and wellbeing support they need.

Elevate engagement and health for all

Challenges for clients

  • Desire to attract diverse talent as a source of competitive advantage
  • Importance of creating an inclusive and collaborative working environment
  • Increased pace of work, competition, cost pressure places more importance and need for social recognition 

Our growth drivers

We power growth and productivity by educating and supporting employees holistically; recognition, wellbeing, salary sacrifice and protection products that help people thrive in life and work.

Integrated proposition

Challenges for clients

Increased connectivity and constant contact with work threatens employee work-life balance and increases exposure to stress-related illness
Hybrid working challenges employer's ability to build a connected engaged workforce
Demand for greater transparency, clearly communicated and monitored goals and objectives

Our growth drivers

Work as a strategic partner leveraging our combined capabilities to build resilient healthy workforces. Aligning all aspects of the people strategy to the organisation's purpose and objectives

Our approach 

We offer a uniquely holistic market proposition, spanning insurance, employee benefits, and reward consultancy, allowing us to cater to every sector of UK business and offer relevant, timely and price-appropriate services that help companies address these key themes.


  • e.g. Royal Mail Group, Cranswick
  • Fair-deal health and life insurance products
  • Digital benefits platform - Hapi
  • One of our main markets is the industrial heartlands of the UK, across sectors such as social care, food manufacturing, transport and logistics. We are proud to offer a benefits package and affordable employee paid insurance protection to these employees, many of whom don’t sit behind a desk and might not have access to the benefits package offered in other sectors. Our Hospital Cash Plan, Recovery Plan and Death Benefit Plan increase these employees’ resilience against unexpected costs.
  • The ONS estimates there are 13m employees in UK companies over 1,000 employees. We are already trusted by large household name organisations like DHL, Stagecoach, and Royal Mail.

Public sector

  • e.g. Sandwell & West Birmingham NHS Trust
  • Other owned benefits (Let’s Connect)
  • Our digital benefits platform - Hapi (our flex option, 'Hapiflex' is likely to be the most relevant)
  • Our NHS offer is a customised platform, empowering employees with easy access to core NHS benefits. We have also developed an NHS framework strategy to provide access to PG Let’s Connect and other salary sacrifice benefits provided by third parties. The launch of Hapiflex with the University of York will also help us gain access to more of the UK’s 5.6m public sector workers, providing services for employees with more disposable income.


  • eg. Skyscanner, Refinitiv
  • Pay and Reward consultancy (Innecto & QCG)
  • Our digital benefits platform - Hapi (our flex option, 'Hapiflex' is likely to be the most relevant)
  • For talent-driven businesses attracting and retaining the right employees is key to their future success. Innecto’s intelligent consultancy and digital analysis solutions help organisations understand their reward position better. As companies seek to safeguard social equity in a disrupted working environment, Innecto’s gender pay gap and other legislative-led transparency reporting is more relevant than ever, providing benchmarking data to guide companies to best support their people and preserve equity.


  • Any enterprise with <250 employees
  • Digital benefits platform (Hapi white-labelled as ‘Sage Employee Benefits’)
  • We target the UK’s vast and fragmented SME market through our partnership with Sage, the UK’s largest provider of payroll and accounting software for small businesses. Through this partnership, we are able to reach significant numbers of smaller companies in the UK as currently circa 1m SMEs have access
    to Sage accounting services. We also have plans to widen our partnership to include other organisations which work within the SME market, such as business services and membership organisations.